Understanding User behavior
Get actionable insights
Engagement.
Measure activity like DAU and MAU, and investigate user engagement with our intuitive, self-service Query tool.
Choose your measures and apply some filters; then make a formula and segment (slice-and-dice) the users with breakdowns or cohorts. All through simple and easy steps for everyone to use and understand.
Retention.
Understand how different user cohorts retain over time and monitor this critical measurement for your app.
Select a starting event (ex: "Install"), followed by a recurring event (ex: “Listen”), and let the chart show the valuable retention data for each cohort of users (ex: "by Install Date").
Funnel.
Analyze the conversion rate among steps in the user funnel--ex: seeing how many users dropped out of the registration or checkout flow, and why.
Segment the data by breakdowns or cohorts to get a closer look, see conversion trends over time, and set up automatic alerts.
Path.
Show how your users move from a starting event to an ending event using a Sankey diagram, and employ the powerful Path feature to understand users' journeys and identify potential design issues.
Compare among different user groups, add or remove steps, or reverse the direction of the path.
Cohort.
Cohort generally means a group of users who match certain criteria. For example, “new users who installed the app on August 12, 2019” or “frequent singers who sang more than five songs a day.”
Kubit makes it easy and straightforward to define cohorts by choosing various filters and conditions. You can also leverage cohorts to segment and compare users in any Formula.